Designing The Website

Title & Banner Design: We wanted to title of the page to be very eye catching so thats why we designed the '3D Square Background'. We were going for a simplistic graphic design style which seemed to be a very effective style in this genre, much like Steve Angello's & Swedish House Mafia's Websites.

We added the custom logo and created the banner to our specification, on the right sight we added all forms of social media and later we added a buy it on itunes button. These forms of buttons help create a network for dave anqii and works towards gaining a wider audience. As Dave anqii is a Swedish DJ we added welcome in english and swedish to portray him as a more european house producer, this image works well as we looked at artists like Avicii, Alesso etc..

We finally edited the text to 'Dave Anqii' and 'Never be alone, just to add a running theme and promote our artist.

Embedding our Video: We wanted our music video to be a key point and focus of the website, we embedded the video from youtube to be the centre tile of our Website. 

Embedding our Track: We wanted to track to start playing in the background when the site is loaded, we embedded the song 'Never Be Alone' off of sound-cloud. We then set it to auto-play.

Embedding our Track: We wanted to track to start playing in the background when the site is loaded, we embedded the song 'Never Be Alone' off of sound-cloud. We then set it to autoplay.

Filling the Website: After we'd linked all the icons and designed the look of the website we filled out the other pages with all information about Dave Anqii, we also created live tour dates as an empale. 

DA Logo Design for the Website

For our website we wanted to brand Dave Anqii with a small custom logo, something simplistic yet something that would work into the website.

 To off with I designed a white circle on top of a black background, making sure to drag rulers to guide where the exact middle is.

 I then Scaled and implemented text with 'DA', it was a custom text font that was edited to suit the genre and style of Dave Anqii.

 I then created a clipping mask and edited the text to give it a stoke.

 This gave me a logo that would let make the DA transparent, allowing our square design to show throw.

Designing The Background For The Website

Here are the initial sketches for the 3D square design, It was an experiment to see what it would look life. We both liked the idea and agreed that a mock-up in photoshop would help us visualise it digitally.

To create the Background of the website we made coloured squares that almost look 3D. The colour used in the squares reflect the lights and colours used in the music video from the party lights and props. I made these squares by using the 'polylasso tool' to create the shape and filling it with colour. If the shapes were slightly out of line with one another, I moved them slightly with the arrow keys to accurately place them next to one another.

After creating the initial three 3D squares we could then carry on merging and duplicating the layers and placing them next to each other forming eventually creating a full canvas of 3D squares.

Carrying the Design further, duplicating into groups and lining up carefully so that there are no gaps between the blocks.

Finally merging all layers into a group and duplicating the group twice to get rid of any gaps that were slightly visible.

By Keeping the groups we are then able to change the colours of the blocks easily without having to repeat the whole process.

Final Cut : Dave Anqii : Never Be Alone

OFFICIAL MUSIC VIDEO

DAVE ANQII : NEVER BE ALONE

WATCH ON YOUTUBE IN 1080P

Final Editing

After gathering a lot of feedback and ideas from the rough cut we set to work on creating our Final Cut Music Video.

We used Final Cut Pro X to edit the video, we started chopping in narrative over the multi-clipped party scene. We had to work it in with the multi-clip cuts to keep an upbeat pace, we also applied several effects.

We filmed some establishing shots early that week which we'd already stabilised in After Effects, Once cut into the narrative we over-layed an intro logo to really sell the image and song. These are various screen shots of us adjusting multi-clips and cutting in the narrative.

After attending a BFI seminar with Corin Hardy we saw an Effect we just wanted to use, in his 'Skip To The Good Bit' Video he used this title effect:

We Designed the Piece in Photoshop, We then chose the font and layout in a 1280x720 canvas.

We added in the sing title

Before Adding in a gold clipping mask to give the text texture, we also added a small stroke at this point.

Finally we added shadow and exported in final cut.

After Effects CS6 : Warp Stabilisation

After Effects CS6 : Warp Stabilisation

We wanted to have smooth pans of our location/establishing shots at the start of the music video. We wanted that hollywood look of super smooth pans, what you would achieved by using a Jib. Since we had no where near the budget to hire or buy a Jib we went to After Effects.

Here is the Original Shot, as you can see it was shot using a handheld tripod and it quite shaky, as we filmed on top of a roof a tripod was near enough impossible to use. To fix this we dragged the clip in to After Effects CS6.

Once imported we created a new composition with the same aspect ration as out film, 1280x720p shooting at 24fps.

Then We applied a Warp Stabiliser Effect

After Effects then analysed the footage, it then figures out how to create a smooth motion. When shooting it is important we kept in mind that it may be a little bit cropped, this is why we would always frame the shot wider than needed.

Once it finished processing we fine tuned the motion settings before adding a colour correction. As the footage was slightly the graining and desaturated we wanted to make it vibrant and full of colour. Much like the rest of the video. By making a S-Curve in the RGB curve effect it lightens the lights and lowers the lows given a perfect contrast.

Example

Clip Before Edit:

Clip After Edit:

Feedback on Rough Cut

 Creating a Survey & Gaining Feedback

We created an online survey on surveymonkey to gain feedback and ideas for improvement. We created a quick 9 question survey with the option to comment. 

Th questionnaire focused around the style, concepts, genre and enjoyability of the music video. We gave the option of open comments so people were not restricted to multiple-choice, we we're aware that that may lead to a more negative responses but we take all criticism constructively. Me and Ellie posted the survey out via Social Media, for instance Facebook, Twitter, Youtube & Instagram. We reached out to our target audience as these are the people who's views count the most, as at the end of the day we're producing the video with them in mind.

On top of social media feedback we have also emailed a copy toe Dave Anqii to get his 'Artistic Views', by doing this we can see if he feels the video fits his style and image. It also gives us a chance to get an opinion from someone in the in the industry.