Youtube Stats

Youtube Stats

To focus on our target audience we wanted to research the source and styles of viewings of our music video. We went into the youtube video stats page, from there we were able to view demographics, geographical maps and general stats of the video. We found out that the majority of the views where form the UK, this is probably down to the social media promotion. 

Survey Monkey : Gaining Feedback

Survey Monkey : Gaining Feedback

Promoting the Survey Via Social Media:
We decided the best way to promote our video and to gain feedback was social media. We created a post that was shared, it explained how to fill out the survey and where to find the video. We posted it on Facebook  making sure people where liking and sharing it so it then was viewable on their timeline. We repeated the process for Twitter, we also hast-tagged to gain global feedback.

Collecting Result:

After a few hours we started to gain some really good feedback on our video, the majority of people found the music video enjoyable and were able to follow the story. We are still promoting the survey via social media's. Overall we have gained very positive feedback, people enjoyed the music and thought the genre suited the video. 

Survey Monkey, Final Video Feedback

Creating the Survey

This is our poll on the blog. We have so far received 6 votes, of which have all been 100% positive. Everyone enjoyed the music video.

Evaluation Questions

4 QUESTIONS

1. HOW DOES THE PRODUCTION USE/CHALLENGE/DEVELOP FORMS & CONVENTIONS - 9 frame selection/analysis of your main examples of conventions - use Goodwin as a model but make sure you cover form & genre - video directors commentary with excerpts from videos as cutways/ green screen?
2. COMBINATION OF ANCILLARY PRODUCTS - HOW EFFECTIVE? - directors commentary or prezi with voiceover with discussion with the video, digipack, website with examples embedded?
3. WHAT HAVE YOU LEARNED FROM AUDIENCE FEEDBACK - prezi with embedded images and video files accompanied by a voiceover?
4. NEW MEDIA IN YOUR R&P, PRODUCTION & EVALUATION - blog post or prezi with embedded videos and screen captures, logos, photos of you using the software?

FINAL DIGI-PACK

HERE IS OUR FINAL DIGI-PACK

COVER & INSIDE CD DESIGN

HERE IS OUR FINAL WEBSITE

Inside Digi-pack Design

Final Digi-Pack Design

Here is how our final Digi-pack inside was created using Photoshop CS6.

I started off with a blank CD template found on Google.

We had previously created a 3D squares pattern in photoshop which we have since coloured. We uploaded and masked this into the CD template, adjust the size slightly.

We then increased the canvas size by 200% Width and moved the CD cover over to where the CD would be. We also added the text 'Never Be Alone' to the CD, adding a slight banner behind it but lowering the opacity.

We then again used the 3D Square design, this time the blue design to use a background for the inside. We made it blue to link to the beach photo that was going to be used for the cover.

Finally we added the custom logo that was designed for the website in, this again keeps branding consistent and enhances Dave Anqii's image. We added a small white spine to show the break between the images, finally adding Dave Anqii's name to the design.

Final Website

Here is our Final Website

DA Logo Design for the Website

For our website we wanted to brand Dave Anqii with a small custom logo, something simplistic yet something that would work into the website.

 To off with I designed a white circle on top of a black background, making sure to drag rulers to guide where the exact middle is.

 I then Scaled and implemented text with 'DA', it was a custom text font that was edited to suit the genre and style of Dave Anqii.

 I then created a clipping mask and edited the text to give it a stoke.

 This gave me a logo that would let make the DA transparent, allowing our square design to show throw.

Final Cut : Dave Anqii : Never Be Alone

OFFICIAL MUSIC VIDEO

DAVE ANQII : NEVER BE ALONE

WATCH ON YOUTUBE IN 1080P

Final Editing

After gathering a lot of feedback and ideas from the rough cut we set to work on creating our Final Cut Music Video.

We used Final Cut Pro X to edit the video, we started chopping in narrative over the multi-clipped party scene. We had to work it in with the multi-clip cuts to keep an upbeat pace, we also applied several effects.

We filmed some establishing shots early that week which we'd already stabilised in After Effects, Once cut into the narrative we over-layed an intro logo to really sell the image and song. These are various screen shots of us adjusting multi-clips and cutting in the narrative.

After attending a BFI seminar with Corin Hardy we saw an Effect we just wanted to use, in his 'Skip To The Good Bit' Video he used this title effect:

We Designed the Piece in Photoshop, We then chose the font and layout in a 1280x720 canvas.

We added in the sing title

Before Adding in a gold clipping mask to give the text texture, we also added a small stroke at this point.

Finally we added shadow and exported in final cut.

After Effects CS6 : Warp Stabilisation

After Effects CS6 : Warp Stabilisation

We wanted to have smooth pans of our location/establishing shots at the start of the music video. We wanted that hollywood look of super smooth pans, what you would achieved by using a Jib. Since we had no where near the budget to hire or buy a Jib we went to After Effects.

Here is the Original Shot, as you can see it was shot using a handheld tripod and it quite shaky, as we filmed on top of a roof a tripod was near enough impossible to use. To fix this we dragged the clip in to After Effects CS6.

Once imported we created a new composition with the same aspect ration as out film, 1280x720p shooting at 24fps.

Then We applied a Warp Stabiliser Effect

After Effects then analysed the footage, it then figures out how to create a smooth motion. When shooting it is important we kept in mind that it may be a little bit cropped, this is why we would always frame the shot wider than needed.

Once it finished processing we fine tuned the motion settings before adding a colour correction. As the footage was slightly the graining and desaturated we wanted to make it vibrant and full of colour. Much like the rest of the video. By making a S-Curve in the RGB curve effect it lightens the lights and lowers the lows given a perfect contrast.

Example

Clip Before Edit:

Clip After Edit:

Feedback on Rough Cut

 Creating a Survey & Gaining Feedback

We created an online survey on surveymonkey to gain feedback and ideas for improvement. We created a quick 9 question survey with the option to comment. 

Th questionnaire focused around the style, concepts, genre and enjoyability of the music video. We gave the option of open comments so people were not restricted to multiple-choice, we we're aware that that may lead to a more negative responses but we take all criticism constructively. Me and Ellie posted the survey out via Social Media, for instance Facebook, Twitter, Youtube & Instagram. We reached out to our target audience as these are the people who's views count the most, as at the end of the day we're producing the video with them in mind.

On top of social media feedback we have also emailed a copy toe Dave Anqii to get his 'Artistic Views', by doing this we can see if he feels the video fits his style and image. It also gives us a chance to get an opinion from someone in the in the industry.

Editing Never Be Alone & First Draft

Here is our first draft of the final Never Be Alone

Here is the first draft of our music video, at the moment it only involves the multi-clipping/background layer as it takes the majority of the time. Mulit-clipping took so long as we had to slow the track down 50% so we could cut to the beats due to the song having such a high BPM.

The narrative, effects, narrative, prop & establishing shots, colour correcting and grading will be added in over the christmas holiday. Some extra shots of the cabin may need to be shot.

Evidence

Here are photos and screen shots of us editing over the past week, we had some issues with creating proxy-media but once solved we were able to use a 6 angle mulit-clip in Final Cut Pro X

Here is where we edited at slowed rate of 50% and in some cases 25%

Here is a view of the angle editor and an overview of the timeline, as you can see there are an extremely large amount of cuts.

Ellie editing late at night

Beginning of the edit

Alex editing in the media room

Ellie editing in the media room

On Shoot

Pre Shoot

Final Weather Check:

Here is the final weather check for the week that we are shooting.

Here is our List before the shoot of tasks that need to be completed:

• We need to go to Asda to get food & Drinks for the actors, we will need to get a range of food suitable for everyone but the main style will be a small buffet. Drinks will be either water, juice or soft drinks. Alcoholic drinks will be purchased for the prop list.
• Charge Camera batteries
• Pack Camera Back, clean lenses, format memory card
• Order last decorations, 3-4 days before the shoot we need to make sure flags, bunting, curtains and cups are ordered off of amazon & ebay.
• Pack Decorations into one box
• Arrange times and Actor Pick-ups

Here is our time schedule for the shoot:

1. 10:00am Begin Preparation for Shoot
2. 11:00am Shopping at Asda
3. 11:30am Go to Location
4. 11:50am Arrive at location and begin setting up
5. 1:00pm Have small lunch break and double check camera charge
6. 1:20pm Continue setting up
7. 2:45pm Alex leaves to pickup actors in dartford
8. 3:50pm Alex returns with actors 
9. 4:00pm Actors arrive who drove themselves
10. 4:05pm Run through with actors, last lighting & camera checks
11. 4:15pm Establishing Shots
12. 4:30pm Starting shooting run throughs of song 
13. 6:00pm Small break, refreshments provided
14. 6:30pm Begin shooting narrative scenes with Emily
15. 7:30pm Dinner Break, Food is served
16. 8:00pm Begin Shooting Danny Narrative Scenes
17. 9:00pm Additional Run throughs of the song
18. 9:30 Confetti Scene
19. 9:45pm Outside Scene with Danny
20. 10:20pm Outside Scene with Amy & Emily
21. 10:45pm Finish shooting Narrative & Run through, drop actors off.
22. 11:40pm Return to clean up with Ellie
23. 12:30am Leave location
24. 12:50 Arrive Home & Unload Equipment
25. 1:15 Finish for the day

Website Analysis

Website Analysis

We have been researching websites to look for common features that we can note down for our website. There are a variety of websites we have looked and an many show common features.

Rhianna - American Hip Hop Singer 

Avicii - Swedish House DJ/Producer

Steve Angello - Swedish DJ/Composer

Drake - Canadian Rapper

Marron 5 - American Band

Swedish House Mafia - Swedish Trio of Dj's