Youtube Stats

Youtube Stats

To focus on our target audience we wanted to research the source and styles of viewings of our music video. We went into the youtube video stats page, from there we were able to view demographics, geographical maps and general stats of the video. We found out that the majority of the views where form the UK, this is probably down to the social media promotion. 

Survey Monkey : Gaining Feedback

Survey Monkey : Gaining Feedback

Promoting the Survey Via Social Media:
We decided the best way to promote our video and to gain feedback was social media. We created a post that was shared, it explained how to fill out the survey and where to find the video. We posted it on Facebook  making sure people where liking and sharing it so it then was viewable on their timeline. We repeated the process for Twitter, we also hast-tagged to gain global feedback.

Collecting Result:

After a few hours we started to gain some really good feedback on our video, the majority of people found the music video enjoyable and were able to follow the story. We are still promoting the survey via social media's. Overall we have gained very positive feedback, people enjoyed the music and thought the genre suited the video. 

Survey Monkey, Final Video Feedback

Creating the Survey

This is our poll on the blog. We have so far received 6 votes, of which have all been 100% positive. Everyone enjoyed the music video.

Evaluation Questions

4 QUESTIONS

1. HOW DOES THE PRODUCTION USE/CHALLENGE/DEVELOP FORMS & CONVENTIONS - 9 frame selection/analysis of your main examples of conventions - use Goodwin as a model but make sure you cover form & genre - video directors commentary with excerpts from videos as cutways/ green screen?
2. COMBINATION OF ANCILLARY PRODUCTS - HOW EFFECTIVE? - directors commentary or prezi with voiceover with discussion with the video, digipack, website with examples embedded?
3. WHAT HAVE YOU LEARNED FROM AUDIENCE FEEDBACK - prezi with embedded images and video files accompanied by a voiceover?
4. NEW MEDIA IN YOUR R&P, PRODUCTION & EVALUATION - blog post or prezi with embedded videos and screen captures, logos, photos of you using the software?

FINAL DIGI-PACK

HERE IS OUR FINAL DIGI-PACK

COVER & INSIDE CD DESIGN

HERE IS OUR FINAL WEBSITE

Final Outside Cover For Digi Pack

Final Digi-Pack Outside Design

How we made our final digi-pack design on Photoshop Cs6 software. 

We decided to keep to the same photo's from the my (Ellie's) draft as we agreed that it suited the theme more with a young male on a beach, looking through the male gaze like a reoccurring theme in our music video.

For the Front cover we decided to chose a different font that will suit the album cover theme more. We also used curves to adjust the lighting and contrast in the cover, but did not want to adjust it too much so reverted more so the the colours that were first edited.

We also changed the font in the Back cover to match the front, by doing this it shows consistancy.

After editing both sides we changed the size of the canvas and placed both sides on the canvas. By grouping the layers to move the images as a whole.

We carefully lined up the horizon of the sea when adding the background cover as this is important for the panoramic view. To give the effect of before and after the wave has hit.

By adding the line of separation it highlights the front and the back cover better, making the image flow. 

Final Website

Here is our Final Website

Designing The Background For The Website

Here are the initial sketches for the 3D square design, It was an experiment to see what it would look life. We both liked the idea and agreed that a mock-up in photoshop would help us visualise it digitally.

To create the Background of the website we made coloured squares that almost look 3D. The colour used in the squares reflect the lights and colours used in the music video from the party lights and props. I made these squares by using the 'polylasso tool' to create the shape and filling it with colour. If the shapes were slightly out of line with one another, I moved them slightly with the arrow keys to accurately place them next to one another.

After creating the initial three 3D squares we could then carry on merging and duplicating the layers and placing them next to each other forming eventually creating a full canvas of 3D squares.

Carrying the Design further, duplicating into groups and lining up carefully so that there are no gaps between the blocks.

Finally merging all layers into a group and duplicating the group twice to get rid of any gaps that were slightly visible.

By Keeping the groups we are then able to change the colours of the blocks easily without having to repeat the whole process.

Final Cut : Dave Anqii : Never Be Alone

OFFICIAL MUSIC VIDEO

DAVE ANQII : NEVER BE ALONE

WATCH ON YOUTUBE IN 1080P

Final Editing

After gathering a lot of feedback and ideas from the rough cut we set to work on creating our Final Cut Music Video.

We used Final Cut Pro X to edit the video, we started chopping in narrative over the multi-clipped party scene. We had to work it in with the multi-clip cuts to keep an upbeat pace, we also applied several effects.

We filmed some establishing shots early that week which we'd already stabilised in After Effects, Once cut into the narrative we over-layed an intro logo to really sell the image and song. These are various screen shots of us adjusting multi-clips and cutting in the narrative.

After attending a BFI seminar with Corin Hardy we saw an Effect we just wanted to use, in his 'Skip To The Good Bit' Video he used this title effect:

We Designed the Piece in Photoshop, We then chose the font and layout in a 1280x720 canvas.

We added in the sing title

Before Adding in a gold clipping mask to give the text texture, we also added a small stroke at this point.

Finally we added shadow and exported in final cut.

Editing Never Be Alone & First Draft

Here is our first draft of the final Never Be Alone

Here is the first draft of our music video, at the moment it only involves the multi-clipping/background layer as it takes the majority of the time. Mulit-clipping took so long as we had to slow the track down 50% so we could cut to the beats due to the song having such a high BPM.

The narrative, effects, narrative, prop & establishing shots, colour correcting and grading will be added in over the christmas holiday. Some extra shots of the cabin may need to be shot.

Evidence

Here are photos and screen shots of us editing over the past week, we had some issues with creating proxy-media but once solved we were able to use a 6 angle mulit-clip in Final Cut Pro X

Here is where we edited at slowed rate of 50% and in some cases 25%

Here is a view of the angle editor and an overview of the timeline, as you can see there are an extremely large amount of cuts.

Ellie editing late at night

Beginning of the edit

Alex editing in the media room

Ellie editing in the media room

On Shoot

Pre Shoot

Final Weather Check:

Here is the final weather check for the week that we are shooting.

Here is our List before the shoot of tasks that need to be completed:

• We need to go to Asda to get food & Drinks for the actors, we will need to get a range of food suitable for everyone but the main style will be a small buffet. Drinks will be either water, juice or soft drinks. Alcoholic drinks will be purchased for the prop list.
• Charge Camera batteries
• Pack Camera Back, clean lenses, format memory card
• Order last decorations, 3-4 days before the shoot we need to make sure flags, bunting, curtains and cups are ordered off of amazon & ebay.
• Pack Decorations into one box
• Arrange times and Actor Pick-ups

Here is our time schedule for the shoot:

1. 10:00am Begin Preparation for Shoot
2. 11:00am Shopping at Asda
3. 11:30am Go to Location
4. 11:50am Arrive at location and begin setting up
5. 1:00pm Have small lunch break and double check camera charge
6. 1:20pm Continue setting up
7. 2:45pm Alex leaves to pickup actors in dartford
8. 3:50pm Alex returns with actors 
9. 4:00pm Actors arrive who drove themselves
10. 4:05pm Run through with actors, last lighting & camera checks
11. 4:15pm Establishing Shots
12. 4:30pm Starting shooting run throughs of song 
13. 6:00pm Small break, refreshments provided
14. 6:30pm Begin shooting narrative scenes with Emily
15. 7:30pm Dinner Break, Food is served
16. 8:00pm Begin Shooting Danny Narrative Scenes
17. 9:00pm Additional Run throughs of the song
18. 9:30 Confetti Scene
19. 9:45pm Outside Scene with Danny
20. 10:20pm Outside Scene with Amy & Emily
21. 10:45pm Finish shooting Narrative & Run through, drop actors off.
22. 11:40pm Return to clean up with Ellie
23. 12:30am Leave location
24. 12:50 Arrive Home & Unload Equipment
25. 1:15 Finish for the day

Final Preparations for Actors

Actors

This is our Facebook event for the music video shoot. We invited as many people as possible that we thought would be good in the video. 

The final list of actors are:

1. Emily Cutler
2. Danny Whitebread
3. Fay 
4. Sam Wiltshire
5. Joshua Rogers
6. Amy Swindell
7. Jimmy Malony
8. Ruby
9. Carl
10. Joey Mercer
11. Holly Mercer
12. Josh Printer
13. Mem Kutlay

Digi Pack Research

I have done some research into other digi-packs from well known and successful artists to gain inspiration for our own digi-pack. It is clear that each digi-pack is created to focus on the main artist. Rihanna has close up's of her face on most of her cd covers. Therefore we wanted to do the same in our digi pack as this focuses the attention to the artist. 

A lot of digi-packs have a background theme to them, such as Rihanna and Michael Jackson. We liked this idea because it made the covers stand out and look much more attractive above the rest. As a result of this we decided to use an image that  gave the same effect. A beach and someone sitting in the middle looked the best for our video.

We changed the inside of our Digi pack from the outside, by creating coloured blocks to match our website, on photoshop cs6. This was influenced mostly by Michael Jacksons Digipack being more eye-popping on the inside.