My Design for Digi Pack - Never Be Alone

For my digi pack design I decided to use a photo that has potential colour, reflecting the music video. A young tanned male in the photo reinforcing the audience the genre of music is targeting.

I edited the photos by changing the saturation, highlights, shadows and exposure to emphasise the colour. I straightened both images and cropped them to a square size. After this I added the text in Photoshop, choosing the size and font style carefully matching the theme of the music genre. Using other album artwork to gain inspiration.

DigiPack Cover Idea 1

Here is a step by step guide and analysis on how I created my digipack draft.

I imported and extended the canvas size to create a small border. I was aiming for it to give a picture frame effect.

I then filled the border with a worn white colour.

I then de-saturated and edited the exposure to gave it an old photo effect.

I applied a worn paper texture over the image which gave it depth and made it look like a worn photograph.

To finish the look I applied a layer of scratches and black spots, lowered the opacity and blended with the existing layers. This gave it as if the photo had been damaged over time.

Overall Im very happy of the edit, although I feel the theme of it is wrong for our Artist. I feel it was edited well to look like an old photo but suits more of an indie/folk theme. I feel the artwork would suit a more acoustic folk band and not an upcoming DJ. I want to use the same techniques with layers and blending but apply it to another idea to get a more desired effect. I want to make sure in the final Digi-Pack that the space around the CD is edited so the CD becomes part of the artwork, giving it an overall consistent theme.

Asset List

Here is our Asset & Equipment List

Here is our equipment list:

Camera Equipment:

Telescopic 50mm-250mm Lens

Wide Angle 10mm-50mm Lens

Nikon D3200 1080p DSLR

Nikon Spare Battery

Nikon Lens Hood

Nikon Battery Charger

The two lenses we will be using will be for various shot types, for example the wide angle lens will be used for establishing and pan shots. The telescopic lens will be used for close ups of props and actors. The camera itself shoots in 1080p HD with manual settings so we can get the best quality. The lens hood stops un-wanted flares and helps focus. As the shoot will be 8-12 hours long a spare battery is needed.

Tripods:

Standard Tripod, Extendable Mount

Shoulder Rig

For the shoot we will use mainly the shoulder rig, it allows us to get nice steady shots whilst moving and seeing as its a party theme movement will be critical in getting the look we want. The tripod shots will be used in close-ups to make sure the camera is steady.

Lighting:

Pole

LED 12W Panel Light

Clip On Light

Extension Lead

As we shooting when the sun is down the cabin will be dark, we will use small  prop lighting but to make sure the actors faces are well light we will use a clip on lightbulb attached to a pole, this way when one of us is shooting the other can light the area with the pole. Giving the camera light to focus and showing the actors faces.

All Equipment is owned by us, we had to purchase props, spare battery and the shoulder rig for the shoot. Equipment will be purchased from ebay.co.uk.

Recce: 'Never Be Alone' & Permission Slip + Backup

Recce: 'Never Be Alone' 

Here is out recce for our music video shoot, we took a shot of the outside location and the surrounding area, due to the cabin being locked on the Reece we had to use a photo from our animatic to show the inside of the cabin. The cabin will need decorating and we had planned to use flags and curtains to section off and decorate the inside. A lot of the content will be removed to open the space up and to give more room for shooting.

The cabin is a wooden and suits the role of our theme, we wanted to portray the party theme as very exclusive and in the middle of nowhere. Th cabin fits the purpose perfectly.

We gave the cabin a 9/10.

As you can see from below we have acquired a permission slip from Rose Cottage Cabin.

Backup Location

Here is our back-up location, it is T.G.I Fridays; an American style restaurant & bar. The walls are decorated in graffiti and street art. This location is a backup as we are still waiting upon permissions as it requires head office approval and we would have to alter the theme slightly. We really love the look and how it is decorated but until permissions and themes are cleared it is only a back-up.

Shot List

Here is our shot list for our music video, it includes shots for the Party & Narrative side of the video.

Preparing for the final music video

We are now preparing for our final and official music video. We have set up an event on facebook to organise a date that our actors can do and how many people can come. We have put up all the information they need and have offered lifts to the location if needed. 

We are in the process of producing a very detailed shot list, as we learnt from our mistake in the mock shoot that we didn't plan enough before the day, therefore look longer than needed. We are also debating wether to change the original location as it is a little small for what we need. 

Filming the Draft

Multi-clipping Never Be Alone Draft

Here is our multi-clipped or multi-cam edit of our music video, the narrative side of it has not been added yet as some shots are missing. Me and Ellie worked together last night developing our skills in Final Cut Pro X Multi-cam, as seen from the screenshots.

We found it difficult to cut to the speed of the music in some areas of the song, we had to slow the whole thing down to match the beat.

Here is the multi-clip edit:

Here are some screen shots of multi-clipping and experimenting with colour grading. 

This screen shot is of a colour grade we were testing out, we watched youtube tutorials to find out how to personalise a colour grade, this then gave us the freedom to get a natural gradient.

These two screen shot are of us multi clipping, we took in turns to do this enabling us to learn and practice our skills with this technique.

Call Sheet

Here is the call sheet and contact details for the shoot of 'Never Be Alone'

Costumes

I have done costumes for people that will be filming quite a lot. We plan to have more people than this, therefore they will need to dress very similar to these costumes also. I wanted the main character of the girl in a little black dress as this will make her stand out as the most sexualised, we want her to be looked at voyergeristically.