The values of chavs are low and they act disrespectful, they are always in large groups (gangs). Stereotypically boys that are poorly educated and live in poverty areas.
This music video has a target audience to chavs because they are dressed in the same clothing, and move in large gangs of boys, there are multiple shots of high rise flats and poverty areas, allowing chavs to relate to the video.
They differ from mainstream as they are not valued highly in society, therefore not on the radio.
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